
Keynote Speaker on Leadership. Influence and Story
A KEYNOTE THAT CREATES BREAKTHROUGH MOMENTS
A Leadership Message That Hits the Human Level
Most leadership talks stay at the surface—skills, frameworks, and tactics. This keynote goes deeper into identity, emotion, relational patterns, and the powerful psychological signals leaders send without knowing it. It gives people language for things they’ve felt but could never articulate.
A Framework That Makes Leaders Look Inward (Safely)
Jim guides leaders through Influence, Should, Become, and Your Story—four words that strip away confusion and reveal why communication breaks down, why expectations get misaligned, and why leaders often sabotage trust without intending to. It’s introspection without shame, and truth without blame.
A Keynote That Creates Breakthrough Moments
This talk is built to spark the “I finally understand myself” moment leaders rarely get. It is emotional without being heavy, practical without being simplistic, and deeply human. Audiences walk away talking about themselves, their relationships, and their teams in a completely new way.
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What Leaders Learn
Influence Is Emotional, Not Positional
People don’t respond to your title; they respond to your emotional presence and the experience of being led by you.
The Hidden Power of Should
“Should” creates resentment, tension, and friction. When leaders expect without context, people disconnect. This keynote reveals how to replace “should energy” with clarity, trust, and alignment.
Become: The Engine of Growth
Transformation happens when leaders understand what they are becoming—and what they are causing others to become. This single insight reshapes leadership behavior instantly.
Your Story: The Part of Leadership Nobody Talks About
Your story shapes your influence. Your insecurities, wounds, and internal dialogue affect your tone, your decisions, and your team’s culture. When leaders rewrite their story, they rewrite their organization’s future.
This event will spark Change

The Experience
While this keynote is grounded in psychological clarity, it is delivered with the emotional resonance and storytelling excellence Jim is known for. Expect:
- A cinematic narrative style
- Powerful emotional beats
- Humor that disarms and opens the room
- Real-world examples leaders actually recognize
- A clear path forward, not a motivational moment
This keynote doesn’t inspire people.
It changes them.
Who This Keynote Is For
- C-suite leaders who need a reset
- Organizations facing relational tension, silo behavior, or trust erosion
- Companies where people are “busy but disconnected”
- Teams struggling with misaligned expectations
- Leadership retreats and summits
- Associations needing a keynote that unifies diverse personalities
It works exceptionally well when the goal is to:
- Strengthen culture
- Improve communication
- Reduce interpersonal friction
- Develop self-aware leaders
- Create a shared language for influence


Why Event Planners Love It
This keynote is easy to book, easy to justify, and deeply memorable. It gives planners:
- A keynote with obvious depth and credibility
- A life-changing message leaders talk about afterward
- A unifying theme for the conference
- A modern, non-cliché leadership approach
- A safe, emotionally intelligent keynote that won’t polarize the room
It makes the event planner look brilliant for choosing it. Overcome obstacles and achieve success.
Most importantly:
It makes the event planner look brilliant for choosing it.overcome obstacles and achieve success.
Planner Summary: Influence. Should. Become. Your Story.
Description:
Based on Jim Koetting’s TEDx Talk, “Influence. Should. Become. Your Story.” this keynote reveals the psychological and emotional drivers behind dysfunctional teams and frustrated leaders. Instead of focusing on tactics or motivation, Jim uncovers the hidden patterns—tone, emotional presence, unmet expectations, internal stories—that truly shape leadership influence. The result is a breakthrough experience where leaders see themselves clearly, often for the first time.
Why It Works:
This keynote gives leaders language for the behaviors they feel but cannot explain. It is introspective without being heavy, practical without being simplistic, and emotionally resonant without being overwhelming. Jim’s storytelling, clarity, and relatability create an immediate shift in self-awareness and communication.
Audience Fit:
Ideal for leadership conferences, executive retreats, culture transformations, association events, and organizations navigating misalignment, friction, or burnout. Works exceptionally well for mixed seniority audiences and teams needing a unifying message.
Key Outcomes:
- Leaders understand how their influence is experienced
- Teams gain clarity on the emotional friction caused by “should”
- Organizations leave with a shared language for healthy expectations
- Increased alignment, trust, and relational clarity across the board
Tone & Style:
Cinematic storytelling, emotionally intelligent, highly relatable, deeply clarifying. This keynote is designed to elevate the event and spark meaningful conversation long after the program ends.
